These features and the Pardot lightning email builder are automatically included in all Pardot editions that have upgraded to Winter ’21. There are dozens of new features that you can read about here. Now, with a couple of clicks, you can resend your email to any list you like with minimal effort. Then after a successful campaign, potentially send to another segment, only to find yourself having to clone your previous send and go through all those steps again. You would spend a decent amount of time preparing your email, the connected campaign, the list. Now, with a simple toggle, you can instantly see how your new responsive template is coming together and make changes as you go without ever leaving your screen. However, it used to take a while and there was no quick way to check how your template was shaping up. It’s great for a deep analysis of what your email will look like across a vast array of clients. You can even control their stacking behaviour when in your mobile layout. Through the new interface, you can set up to 4 columns and control the padding within.

If you’ve spent a lot of time in the classic builder, you’ll know that HTML tables drive the layouts. With a few clicks, you can deploy CTA’s anywhere you need in seconds. However, along with the new responsive drag and drop components, comes a truly robust button generator that makes it a breeze. I’ve even outlined this in a previous article. This will take your marketing game to the next level.įor a long time now, there was a resource for doing this in Pardot ‘classic’. Reducing load times with their fantastic CDN and also free for all Salesforce Orgs, start using this now and move away from the shared drives of old. Here’s a rundown of a few more exciting features.įor marketing teams that need their content distributed across channels with minimal load times, the CMS is now a key part of the Salesforce-Pardot offering. A fully responsive email builder, along with drag and drop components, sit a the very core of this new experience.

As such, a completely new interface has been built from the ground up with some key principles in mind. The ‘classic’ email builder had its merits, but for a long time now was in need of a serious refresh.

WHAT IS THE PARDOT LIGHTNING EMAIL BUILDER?

Lightning app builder layout sizes